New Media Technologies - Case Study

I have chosen to focus my case study on Digital Television. When researching, i must consider the main three areas:

1. Technology - what does the technology allow? in particular, what does it allow that audiences and institutions couldn't do before. How is marketed, and who to? Who provides it, and is there any cost involved? Push/Pull technology? Is it a new media, or an old media that is changing? Who is behind this development, and why?
2. Institutions - How does his NMT allow institutions to work in new ways? (reach their audiences in new ways, make greater profit etc). How do institutions construct marketing campaigns to launch new products? Are they reacting to aundience demands or having to educate users? Are there any privacy issues, or financial losses?
3. Audience - What are audiences doing with this NMT? How are traditional experiences changing? What are audiences not doing so they can spend more time interacting with the NMTs? (statistics will help in this area) How is the technology consumed, and who by? What advantages are there for the consumer? (convergence, interactivity, quality, choice, control) Also, consider counter argument-are there any disadvantages? Is the way we interact with eachother changing?
4. Issues - What are the issues that arise with this NMT? Are there in panics over it? Or any debates? Also, are there any issues involving piracy, or any other type of illegal activity? (including copyright laws?) I will need to consider advertisers, and how they feel with channels going digital...how can the channel guarantee that their viewers wont fast forward through the adverts? Will they have to lower their prices for advertisers?
5. The Future - What is next? Where is it going? (what is the next step for digital TV, where will it take us?)