Well done Danny - very thorough research. You should now look at the links on PSB on the TWGSB blog and also consider how digital TV will enhance viewers experience of consuming television. Consider all the ways in which it is improved from analogue TV (timeshift technology, VoD, HD TV etc)
Also - what are the issues now for broadcasters with more fragmented audiences? (think about advertising revenue) What are the challenges facing them in producing HD TV programming? (think about renovating studio costs).
Also - do we ALL benefit from HD / VoD? Or does this create a digital divide?
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