Digital Switchover

From researching the ITV website in order to discover how they were marketing their product ('catch up'), i found these pages which were extremely relevant:
http://www.itv.com/Help/DigitalSwitchoverHelp/Timetableforswitching/default.html
http://www.itv.com/Help/DigitalSwitchoverHelp/Whatisit/default.html
From reading these pages I found a link to the 'digitaluk' website.
What is "Digital UK" ?
http://www.digitaluk.co.uk/
Digital UK is the independent, non-profit organisation leading the process of digital TV switchover in the UK. Digital UK provides impartial information on what people need to do to prepare for the move to digital, and when they need to do it. The company also works with digital TV platform operators, equipment manufacturers, installers, retailers, rental companies and consumer groups to coordinate the technical rollout of digital television across the UK. Digital UK was set up at the request of the Government. They work with the Department for Culture, Media and Sport and the Department of Trade and Industry, as well as the regulator Ofcom, to prepare the UK for the biggest change in broadcasting since the introduction of colour. Digital UK is owned by the UK’s public service broadcasters (BBC, ITV, Channel 4, Five, S4C and Teletext), and multiplex operators SDN and National Grid Wireless.
http://www.digitaluk.co.uk/when
This website contains all the information you need to know about when the switchover takes place. You can even enter your postcode and find out when your region will switch. I found out that Kent will switch in 2012.

Region	Switchover happens in
Border	2008 - 09
West Country, Granada	2009
Wales	2009 - 10
West, STV North	2010 - 11
STV Central	2010 - 11
Central, Yorkshire, Anglia	2011
Meridian,London,	2012
Tyne Tees,Ulster,	2012